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Articles by Nicola Hjerpe

Call Tracking Analytics: The Unsung Hero in Your Agency’s Marketing Arsenal

Find out why agencies need to make call tracking analytics throughout the customer journey a priority.

How to Achieve Integrated Marketing Greatness from Your Most Powerful Sales Tools: Call Intelligence and Your CRM

The customer journey has changed considerably in recent years. Now, whether it's from the web to phone or vice versa, customers are able to interact with your brand across various channels. However, this has presented a challenge for data-driven marketers: how exactly can you bridge the online-offline gap to profitably acquire customers if you can't piece their sales journey together? By integrating call intelligence and CRM systems.