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Articles by Todd Strubbe

Three Tiers of Customer Interactions: How Appropriate Deployment of Speech Technology Enhances the Customer Experience

“Three Tiers of Customer Interactions: How Appropriate Deployment of Speech Technology Enhances the Customer Experience<@SM> <@SM><@SM>While speech technology is a powerful tool, the true benefits are only realized when it is deployed strategically within a larger application. In the case of West Interactive, these pplications are devised to deliver customer care solutions to large companies. A company must consider its overall customer care picture to deploy speech properly. As complexity of customer interaction increases, the more…