Biographical Information

Articles by Michael Thompson

Crossing the ROI Chasm

If the first months of 2002 are any indication, this year may go down in history as the technology industry’s year of “Return On Investment”, or ROI. Sales reps across the country are becoming overnight financial gurus, Web sites are being updated with ROI calculators, and technology investment “hurdle rates” are the measuring stick for a “go” or “no-go” decision from chief financial officers across a myriad of industries.