Best Western Selects Interactions' IVR to Improve Customer Care

Best Western International, the world's largest hotel chain operator, has tapped Interactions to provide a highly advanced, conversational voice portal for members of its Best Western Rewards loyalty program.

The voice portal, which leverages Interactions’ HumanTouch platform, will help Best Western Rewards members experience a seamless customer care process, enabling them to quickly obtain account information, redeem awards, and get details about program benefits. Best Western is the first hospitality company to announce a relationship with Interactions for this advanced customer care solution.

“We are delighted to be working with Interactions to provide what we believe will be the hospitality industry's finest self-service voice experience,” said Dorothy Dowling, senior vice president of marketing and sales at Best Western. “The HumanTouch solution bypasses the frustration normally associated with interactive voice response systems by providing a self-service option that is just as easy as talking directly with an agent.”

“We are proud to partner with Best Western and look forward to delivering tremendous value and a great experience for their Best Western Rewards members,” said Mike Iacobucci, CEO of Interactions.