HeyAnita Unveils Content Delivery Service

HeyAnita unveiled its Content Delivery Service (CDSTM) software, which enables mobile phone users to receive audio content regardless of handset technology. CDS provides mobile operators and content developers a means to reach a mass audience with current technology, bringing the future of multimedia messaging to users today.
 
CDS is a mobile termination (MT) solution, which allows content providers to push rich-audio content to mobile subscribers individually or en masse, independent of the recipients' handset technology.

Conversely, CDS subscribers are able to pull audio content on-demand to their mobile phones.
 
The service works in the following way:

• The subscriber can request CDSTM in two ways: 1) By opting in via content provider's or operator's Web site, or 2) By sending a predefined SMS short code.
• The subscriber is notified of an incoming CDSTM via SMS text notification.  This notification provides a short description of the audio content.
• While viewing the text notification, the subscriber presses a single designated button on their mobile phone keypad to hear the rich CDS audio feed.

CDS ensures next-generation content will be delivered as expected by end users. CDS works for everyone - regardless of handset technology or carrier network - by putting end users in charge of what and when audio content is delivered. CDS addresses every user segment, from the investor waiting for a critical stock update to a teen waiting for a new sound clip from his favorite band.