Travis White Joins Datria

ENGLEWOOD, CO - Datria, the developer of speech-enabled field service applications, announced that Travis White has joined the company as Vice President of Marketing and Product Management. Prior to joining Datria, White held numerous marketing and strategy positions in various high-tech companies. White was an integral part of one of the largest technology IPOs in 1997, when J.D. Edwards became a publicly traded company. While at J.D. Edwards, White held senior positions in technology planning, marketing, and strategic planning. White also held executive-level marketing positions at McClain Finlon Advertising, Solbourne Computer, and NBI Inc. White also holds a PhD and MBA from the University of Denver. "I'm excited that Datria has the ability to attract world-class talent like Travis White," said James Greenwell, President/CEO of Datria. "Having Travis onboard will help take our company to the next level." In commenting on his appointment, White noted that "Datria has a huge opportunity. Companies around the world are clamoring for solutions that improve field service productivity while controlling costs. Datria has the domain expertise and the unique speech-enabling technology to deliver market-leading solutions."