Satisfi Labs Launches Google Assistant Integration Across MLB Teams

Satisfi Labs expanded its partnership with Major League Baseball (MLB) to bring its custom and conversational search engines to even more teams.

Through this expansion, expanded knowledge can now be accessed by voice with the help of Google Assistant, marking the first incorporation of the technology since Satisfi Labs joined the Google Assistant Investment portfolio last fall.

The expansion allows each MLB team to make their virtual assistants accessible through voice, keeping connections with fans strong by seamlessly engaging with them at home; and once in-stadium experiences resume, to provide more contactless options when needing help with ticket info and purchases, and stadium logistics.

Google Assistant allows fans to ask questions about statistics, schedules, scores, standings, and team information, all year round. Fans can interact with their favorite teams by saying "Hey Google, ask the Oakland Athletics what time is the next game?" or "What's the score of the game right now?"

"Voice is the future of communication, and we believe expanding to Google Assistant will allow fans of all ages to access us on their terms. As we embark on this new season, what better way to build connections with the at-home fan than with a personal, voice experience," said Steve Fanelli, vice president of the Oakland Athletics, one of the 15 MLB teams now on the program.

"In this adapting sports season, we're looking forward to providing each team with a new way to engage with fans at home" added Don White, CEO of Satisfi Labs, in a statement. "As Google Assistant is available on 1 billion devices around the world, we're especially thrilled to be part of Google's voice-ecosystem, which will allow teams to more easily connect with a global baseball fanbase."

The technology works on any Android smartphone and any Google Assistant-enabled smart speaker or Smart Display, like Nest Hub.