ViewLift Integrates Alexa Voice Control to its Fire TV Apps

ViewLift, a digital distribution and monetization platform, brings Alexa-based voice-activation to its video applications on Fire TV, by integrating Alexa Video Skill capabilities into its feature set. All of ViewLift's partners now can incorporate Alexa voice controls into their Fire TV applications.

Alexa is a cloud-based voice service from Amazon. Alexa is the brain behind Amazon Echo and other Alexa-enabled devices. Using Alexa is as simple as asking a question—just ask, and Alexa will respond instantly.

ViewLift's has already enabled Alexa voice commands on SnagFilms an ad-supported video streaming service, joining a small list of big brands, like Netflix and Hulu, who have offered this Alexa Skill capability. SnagFilms users can now access thousands of free movies and television shows through Amazon's voice recognition technology. With this feature, a user can say, "Alexa, play Beware of Mr. Baker", and begin voice control for their viewing. Since Alexa already knows the user has a free SnagFilms account, the user will have instant and seamless access to any content on SnagFilms.

Alexa voice control via Alexa Skill is available to all current and future ViewLift clients, demonstrating their state-of-the art OTT experience. ViewLift's platform makes it easy for its content clients to access the latest in features when developing their OTT content distribution and monetization strategies.

New feature deployment comes on the heels of ViewLift's new client announcements with Professional Fighters League (PFL) and others, as well as executive expansion (with new additions of industry experts from Lionsgate and NeuLion), maintaining its competitive edge and continuing to provide a strong backbone for clients with its innovative technology foundation.