West Interactive Launches Mobile Care Solutions

West Interactive has partnered with Syclo, a provider of enterprise mobile software, to create and manage self-service applications for wireless devices.

Through the use of Syclo’s Agentry Platform, West Interactive can offer mobile applications that reach a wide range of wireless devices, leverage existing back-end integrations and support various transaction types (e.g., payments, appointment scheduling).

"Rapid growth of smartphones and consumer mobility, and changing communication preferences, are challenging enterprises to extend mobile solutions to customers without creating silos among their mobile, social, contact center, and other channels," said Pam Mortenson, president of West Interactive. "Our integrated mobile solutions make it possible for companies to have seamless customer interactions across voice and non-voice channels. This partnership extends our ability to develop device and mobile Web applications and complements our existing mobile messaging solutions."

"The integration of Syclo's Agentry platform with West Interactive's platform allows West to deliver rich, consumer-facing mobile applications that are tightly integrated into a client's contact center technologies. As consumers rapidly adopt smartphone technology, mobile devices will become the primary method of interacting with customers," said Richard Padula, CEO of Syclo.