VeCommerce Becomes SimplySay

VeCommerce, a voice-centric technology company based in Waltham, Mass., has completed a management buyout from Australia-based Salmat. The company will now do business as SimplySay and will specialize in communications and speech as a service across multiple industries, including financial services, insurance, and pari-mutuel wagering.

"Of critical importance is the continued availability of support in-region and the ongoing development of enhanced features and product offerings," said Paul Hallett, SimplySay's CEO.

Integrating speech recognition with its other capabilities, SimplySay processes voice-centric and related Web transactions, such as call routing and recording, voice biometric authentication, voice signatures, pari-mutuel wagering, and payment processing.

Referencing the new company name, the president of SimplySay, Karen Brace, said, "SimplySay is more reflective of our services and the ease with which our customers interact with our intuitive and automated applications. Simply speaking into a phone allows a caller to accomplish a variety of outcomes efficiently."

From its PCI Level 1 and SAS70-compliant hosted environment, SimplySay securely processes credit card and ACH payment transactions in excess of $100 million per year.

SimplySay's voice biometric application provides multifactor authentication of a claimed identity as a means of reducing identity fraud and can be combined with its other applications, such as call recording, Web-based reporting functions, alerts, location detection, etc.

VeCommerce retains the rights to all the licenses of current and prior implementations, as well as the rights to its own regionally developed intellectual property. Additionally, VeCommerce retains the rights to the recently developed and implemented voice biometric suite of products.

SimplySay will continue to serve its North American customers. The executive team, employees, services, and support functions remain the same.