Unata Launches Voice Ordering for Grocers

Unata, a provider of digital solutions for grocers, has created a voice technology integration that will enable grocery retailers to offer voice ordering to their customers.

Currently, Unata's technology supports a number of shopping interactions, all made through everyday conversation. This includes comprehensive list building, personalized updates on sales and offers, placing orders, finding store information, and more. Unata's voice offering is also integrated with its proprietary personalization engine, ensuring every shopper interaction with the voice assistant is highly personalized and relevant.

"Voice tech is completely transforming the way consumers interact with retailers and purchase products," said Diego Maniloff, vice president of engineering at Unata, in a statement. "By providing grocers the option to integrate with voice technology, we're helping them enhance their customer offering, become the go-to retailer the moment a consumer feels inspired to purchase and compete with industry behemoths."

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