Torchy’s Tacos Debuts SoundHound’s Voice AI Phone Ordering

Torchy's Tacos has rolled out SoundHound AI's advanced voice AI Smart Ordering product at all 130 of its locations.

SoundHound's Smart Ordering product has been trained on Torchy's Tacos menu, enabling it to understand even the most customized orders, from the classic Trailer Park Taco to the Green Chile Queso. Customers simply speak naturally as they would to another person. This voice AI ordering capability manages 100 percent of incoming calls, including handling multiple calls and orders simultaneously. It not only takes food orders but also answers common questions about menu items, specials, store hours, and allergen information.

"At Torchy's Tacos we want our guests to have the best experience every time they engage with the brand," said Thai Tran, Chief Technology Officer of Torchy's Tacos, in a statement. "Partnering with SoundHound and using their Smart Ordering system, we are able to give our guests another way to easily order our food. We know that they’ll get an easy-to-use option that ensures their orders are accurate, done on time, and they get the service they have come to expect from us. And it allows our team to be more efficient so we can elevate the total guest experience."

"As we continue to scale our AI-powered restaurant solutions, we have seen the impact they have in redefining how restaurants engage with their customers, adding an entirely new layer of convenience and efficiency," said James Hom, chief product officer of SoundHound AI, in a statement. "We're excited to work with Torchy's Tacos to transform how guests order and experience their meals, from the first call to the first bite."