"The Phantom of the Opera" Has Its Own Amazon Alexa Voice Skill

Broadw.ai, provider of an artificial intelligence-based platform for Broadway shows, has launched a new voice skill for Amazon Alexa that lets fans of Andrew Lloyd Webber's "The Phantom of the Opera" engage with the Broadway production. For the first time, through an integration with Amazon Pay and Telecharge, customers can search for and purchase tickets entirely by voice.

"I am absolutely thrilled that 'The Phantom of the Opera' is the first Broadway show to create an Amazon Alexa skill," said the musical's producer Cameron Mackintosh, in a statement. "Teaming up with Amazon Pay, Telecharge, and Broadw.ai on this forward-thinking technology allows us to further engage with our incredible fan base and be on the forefront of ticketing innovation. From the very beginning of its smashing three-decade run, Phantom has been a leader at the box office, and this allows us to continue to lead that charge."

"We have always prioritized new ways of engaging fans and selling tickets," said David Andrews, senior vice president of Shubert Ticketing, in a statement. "Working with Amazon and Broadw.ai, we've launched a completely new sales channel for our millions of Broadway fans."

"We are thrilled to collaborate with 'The Phantom of the Opera' to help create engaging, seamless experiences for their fans," said Micah Hollingworth, co-founder and CEO of Broadw.ai, in a statement. "In today's fast-paced world, it is crucial for shows to have a way to converge and engage with guests instantaneously across multiple communications channels."