Syntellect Positioned as a Leader in Analyst Firm IVR Magic Quadrant Two Years Running
PHOENIX, AZ -- Syntellect Inc. (NASDAQ: SYNL), a provider of speech-enabled customer, employee and supply chain self-service software solutions and hosted services, announced that it has been positioned in the leader quadrant for its completeness of vision and ability to execute among vendors in Gartner's latest IVR Magic Quadrant for North America report released earlier this quarter. The report found that the most significant change in the North American IVR market over the past year was the increased acceptance of speech recognition by end users. Between 10 and 30 percent of all new IVR systems are intended for speech recognition applications and virtually all purchases require future capabilities for speech recognition. A second important change has been the increased role that enterprise CRM strategies are having in contact center IVR decisions. Enterprises now must carefully consider how their IVR plans fit with broader customer service and related self-service objectives. Gartner is a research and advisory firm that helps clients understand technology and drive business growth. Gartner's Magic Quadrant assesses and categorizes major IVR vendors and places them in one of four quadrants: Leader, Challenger, Visionary or Niche Player based on their vision and ability to execute that vision. Leaders are performing well today, have a clear vision of market direction and are actively building competencies to sustain their leadership position in the market. "Syntellect is pleased to be positioned as a leader in Gartner's IVR Magic Quadrant for North America for the second consecutive year," said Syntellect CEO Tony Carollo. "It is rewarding to be acknowledged for our strategic vision and product leadership in the marketplace, and we are committed to executing on our vision to deliver Enterprise Voice Portal solutions using our flagship product, Vista Interactive Media Response (IMR)." Vista IMR gives callers self-service access to data, applications and transactions within an enterprise, leveraging the use of existing databases. Callers typically request information through natural language voice commands and can receive the information via their choice of voice, fax, email, wireless or the Web.