SoundHound and HARMAN Partner on Conversational Voice AI for Automotive

SoundHound AI, a provider of voice artificial intelligence, and HARMAN International, a subsidiary of Samsung Electronics focused on connected technologies and solutions for automotive, consumer, and enterprise markets, will be working together to bring a seamless, natural voice AI experience to the automotive market.

SoundHound will deliver advanced speech recognition software to the HARMAN Ignite Store, a connected vehicle platform that enables automakers to develop, manage, and operate their own in-vehicle app store. This voice-enablement will allow drivers and passengers to launch and interact with apps and devices already accessible via HARMAN Ignite Store.

"Great voice technology is now a key differentiator for vehicle-buying consumers, and SoundHound's advanced voice AI delivers a truly conversational experience that feels natural and effortless," said James Hom, co-founder and chief product officer of SoundHound, in a statement. "By integrating our advanced voice AI with HARMAN's elite platform, we'll be offering automakers a high-quality, next-generation system that minimizes distractions and maximizes convenience."

"In line with our 'Consumer Experiences, Automotive Grade' value proposition, HARMAN Ignite Store aims to seamlessly voice-enable third-party automotive applications, so it's critical that our integrated voice AI is the best on the market, both in terms of its technical capabilities and its user-friendliness," said Albert Jordan, vice president of HARMAN Ignite Store at HARMAN International, in a statement. "We are impressed by SoundHound's voice AI, and we're excited for the opportunity to work together to provide drivers with a way of controlling their in-vehicle digital experience system that is as smart and intuitive as with any of their other devices."