SoundHound Adds Brand Personalities to Chat AI Automotive

SoundHound AI, a voice artificial intelligence technology provider, has added Brand Personalities to its Chat AI Automotive voice assistant, offering distinct, customizable personas tailored to each automaker's unique brand identity.

Brand Personalities enables car makers to control the entire personality of their voice assistants, including response style, character and vivaciousness. Automotive partners can choose from pre-designed personas, create fully customized personalities, or even introduce seasonal characters for campaigns. Multiple personas can be defined for specific sub-brands or model lines,allowing sports cars, family cars, and commercial vehicles to each have distinct personalities.

SoundHound Chat AI Automotive's voice assistant integrates generative AI with car controls and real-time domains like flight times, navigation, and weather.

"As automakers look to differentiate their offerings, SoundHound designed Brand Personalities to elevate the in-car experience beyond what's expected, giving brands complete control over how they engage with their consumers," said Michael Zagorsek, chief operating officer of SoundHound AI, in a statement. "This innovation goes beyond functionality. It is a fully customizable, deeply engaging experience that builds meaningful connections and long-term brand loyalty."