Somerfield Expands Its VoiceLogistics Implementation

PRINCETON, NJ - Voxware Inc. (OTC: VOXW), a supplier of voice-based solutions for logistics, announced that Somerfield plc (LONDON: SOF), the UK's neighborhood supermarket company, is expanding their commitment to Voxware's VoiceLogistics solution. "Somerfield has over 1,200 stores nationwide, and we support them with an extremely sophisticated distribution strategy," said Simon Thorogood, Somerfield's Logistics Strategy Development Manager. "Optimizing the activities in our distribution center is important to our service and cost management goals. We were very impressed with the approach taken by the Voxware team to provide the solution we need, and with the results produced by Voxware's technology." "Voxware worked with our people to develop an integrated solution for picking operations, management control, and store delivery tracking. This streamlined our operations and resulted in greater accuracy in store deliveries. Based on our experience, we plan to expand our use of VoiceLogistics in two ways: first, by bringing additional sites onto the system, and second, by adding voice in other areas such as receiving, putaway and pick-by-line." The initial deployment of VoiceLogistics was at Pitreavie, Scotland. Somerfield will now roll out the technology to their Northwest Composite site outside of Liverpool, England. This site, scheduled to open in late May, is operated by Wincanton Logistics, and will scale to 68 users within the next ten months. The solution includes Voxware's application suite encompassing its Picking Module and VoxView Management Console, working in conjunction with its VLS-310 wearable, voice-enabled computer unit. "A strong business case and quantifiable ROI were critical to Somerfield's decision to deploy VoiceLogistics at additional sites, so this is a clear win for both Voxware and Somerfield," said John Roth, Voxware's Vice President of International Sales. "Labor is a large cost element in any warehousing operation, and Voxware's focus is on maximizing the productivity and accuracy of that labor - which contributes to improved margins. We clearly demonstrated the ability of VoiceLogistics to improve productivity, boost operational control, increase shipment accuracy, and provide real-time workflow management."