Premier Bathrooms Selects Automated Direct Response from Prairie Voice Services

Premier Bathrooms selected Prairie Voice Services, a provider of interactive voice services, Internet messaging and outsourced automated Direct Response call processing, for their automated Direct Response solution. Premier Bathrooms is a provider of walk-in bathtubs, handicap accessible bathrooms, and assisted bathing products.

"We started out on traditional IVR," says Eric Kozak, marketing director at Premier Bathrooms. "That solution met our expectations. But when Prairie came to us last year with their new Direct Response suite, we were excited at having a solution designed specifically to better support our advertising channels and our clients. Once they converted us from traditional IVR to their automated Direct Response suite, our fully automated lead capture rate nearly doubled, saving us both time and dollars spent on live agent captured leads." Premier Bathrooms reaches their target audience through a combination of broadcast and print advertising media channels.

Kozak continues, "Even more importantly, we're very sensitive to the needs of our audience. Many seniors don't have much experience with advanced speech recognition. Prairie made sure the application was easy to use, and provided a great client experience. This has not only increased the number of quality leads, but also improved our follow-on sales process with higher conversion rates."