Partner Communications Launches Song Dedication Service in Russian

Partner Communications, an Israeli mobile communications company and operator of the orange network in Israel, launched a service that enables its subscribers to send personalized songs to friends and relatives in Russian. The service deploys, among other products, NSC's speech recognition product as the input for names of the recipient and the sender.

The song dedication service in Russian is an enhancement of a previously deployed service for dedicating songs in Hebrew. The service enables Russian speakers to personalize a song by having the sender and recipient names as a part of the song itself. Using NSC's product, a subscriber dials the service (*6060) and chooses a favorite musical style, Pop, Rock, Jazz or Chanson along with the occasion, such as birthday greetings, thank you, etc.

The sender inserts his or her name and the recipient's name using speech recognition. The identified names are then sent to the song composing application, which produces the song using the names recognized.

By using NSC speech recognition product, Partner brings its customer a new service which could not have been provided using the traditional touchtone menus due to the large variety of possible names.

The IVR (Interactive Voice Response) platform is based on a system supplied by an Israeli vendor, CTWare, which specializes in CTI solutions and value-added service technologies. The Song Composition software was developed by the Israeli vendor TIMBRE which specializes in technologies for content services. The content itself was written, edited and recorded by the Intersol group.

Dr. Ami Moyal, NSC's CEO said, "Partner Communications has launched a speech driven service that demonstrates the need for natural speech input in man-machine interface of advanced value-added services that include more than a few options. This service is another step in our existing cooperation with Partner Communications. NSC hope to continue its cooperation with Partner."