MPK Automotive Systems Partners with bridgeSpeak

NORCROSS, Ga. - MPK Automotive Systems, developer of a Microsoft-based dealer management system (DMS), has partnered with bridgeSpeak to bring franchised automotive dealers a way to connect their DMS with their phone system.

bridgeSpeak is a provider of speech-enabled interactive voice response (IVR) solutions for auto dealers. bridgeSpeak's Automotive Retail (AR) solution is built on Microsoft Speech Server, an IVR and speech recognition platform. bridgeSpeak AR unifies a dealership's computer and phone systems.

bridgeSpeak's speech-enabled inbound auto attendant helps ensure that every customer call is answered and directed to the right person or department. Another component of the system generates outbound service appointment reminder calls to customers. bridgeSpeak's outbound calling feature also integrates with dealers' promotions and customer databases, enabling each communication to include promotional offers. bridgeSpeak also contacts customers regarding recalls, special orders, and other offerings.

MPK's suite of integrated DMS modules, including accounting, sales, parts, service, payroll, CRM, and F&I Menu Selling work together with bridgeSpeak's speech applications.