Invoca Adds SIP Integration to Voice Intelligence

Invoca, a provider of cloud-based inbound call marketing technology, now allows enterprise brands using Session Initiated Protocol (SIP) telephony applications to integrate with Invoca's platform.

With this integration, Invoca simply layers its cloud-based call marketing technology brands' existing SIP communications protocol to deliver call tracking, call marketing automation, and voice intelligence.

"As mobile devices become the primary way that consumers interact with businesses in the digital world, inbound phone calls will continue their double-digit growth and in turn become the most valuable channel for marketers," said Eric Holmen, chief marketing officer at Invoca, in a statement. "Now with Invoca's SIP integration, companies can layer on voice intelligence to their cloud-based telephony infrastructure to deliver a great customer experience at minimal cost to the business."

"Everyday we receive thousands of valuable inbound calls from people looking to find the right healthcare insurance provider,"Mark Longaro, chief marketing officer at iCan Health Insurance, in a statement. "Being able to now integrate Invoca's call intelligence with our existing SIP infrastructure enables us to easily and cost effectively manage our entire call marketing solution in the cloud. We continue to be impressed with the innovation coming from the Invoca platform."

Invoca's SIP integration is one of the many platform innovations released this quarter to help enterprise marketers realize the value of inbound calls. In addition to Invoca's SIP integration, Invoca recently announced a new patent-pending voice intelligence technology, called Invoca Signal, that helps companies analyze and act on every voice interaction. Invoca Signal gives marketers a complete picture of their inbound calls .