Haptik Launches Buzzo, a Voice Assistant for E-Commerce

Jio Haptik Technologies has launched Buzzo, an artificial intelligence-powered voice assistant for e-commere apps and websites to help consumers navigate product choices using a voice interface.

Buzzo uses Haptik's natural language understanding combined with product metadata, such as filters, reviews, pricing, tags, etc., to understand users' needs and provide recommendations. The AI assistant also knows how to nudge relevant upsells and cross-sells and add multiple items to carts.

Buzzo's first implementation is taking place with JioMart, one of India's largest e-grocery platforms. More than 1 million customers have used the AI assistant already, with a 50 percent increase in conversions.

"Voice search has shown a lot of promise but has been limited in its ability to really drive transactions," said Aakrit Vaish, co-founder and CEO of Haptik, in a statement. "The primary reason for this is the lack of domain expertise in the AI models along with a natural UX workflow. With Buzzo, we have taken close to a year to perfect this experience through multiple iterations. The initial results we are seeing with JioMart are extremely promising, and we are excited to take this product to other brands globally."