Gupshup Acquires Knowlarity

Gupshup, a conversational engagement solutions provider, has acquired Knowlarity Communications, a provider of cloud telephony, contact center automation, artificial intelligence-powered voice assistants, and speech analytics solutions. Financial terms of the deal were not disclosed.

The acquisition complements Gupshup's Conversational Messaging suite.

Knowlarity's solutions are being used across a variety of customer journeys covering sales and lead generation, customer service and support, automated calls, surveys and feedback, logistics and delivery, and remote work. The company has partnerships with Google Cloud for Speech Analytics and integrations with CRM systems like Salesforce, Freshworks, Hubspot, and Zoho among others.

"As business-to-consumer engagement becomes conversational, Gupshup is busy enabling more ways for businesses to deliver rich experiences. With the addition of Knowlarity's products, businesses will now be able to build seamless conversational experiences across both messaging and voice channels," said Beerud Sheth, co-founder and CEO of Gupshup, in a statement. "Knowlarity is the clear market leader in voice. Their comprehensive product suite spanning cloud telephony and contact center automation, along with excellent customer traction will further enhance Gupshup's leadership position. I'm excited to welcome the Knowlarity team to the Gupshup family."

"We at Knowlarity are excited to be a part of Gupshup. This will lead to richer experiences for our existing and future customers along with product enrichment and significant geographic expansion opportunities. Our customer-centric, innovation-focused cultures are perfectly aligned and we see significant synergies and new products emerging from the combination of two great teams," said Yatish Mehrotra, CEO of Knowlarity, in a statement.

"Customers want to be able to communicate with enterprises in text, voice, and other channels of choice. Knowlarity is the pioneer of enterprise telephony in emerging markets. Gupshup is the market leader in messaging. Gupshup's acquisition of Knowlarity creates the largest and most advanced communication leader in the fast-growing emerging market economies," said Ambarish Gupta, co-founder of Knowlarity, in a statement.