Elektrobit to Expand In-Car Uses of Alexa

Elektrobit, a developer of embedded and connected technology solutions for the automotive industry, will create solutions aimed at helping auto manufacturers integrate Amazon's Alexa digital assistant into their cars. This integration will enable carmakers to extend their vehicles' onboard capabilities and leverage Alexa to provide a natural human machine interface (HMI) experience in the car.

"Elektrobit's solutions can make it simpler and faster for automakers to integrate Alexa into their vehicles," said Ned Curic, vice president of Amazon Alexa, in a statement. "This is great news for customers and automakers alike and a big step forward toward bringing Alexa into more customers' cars."

With Alexa in the car, customers will be able to ask Alexa to answer questions, play music, hear the news, get weather and traffic reports, control smart home devices, and more.

"We're proud to work with Amazon to usher in a new era of in-car voice and natural language capabilities," said Christian Reinhard, vice president of projects at Elektrobit, in a statement. "In addition to providing a more personalized in-car experience, voice input interaction with an HMI is an effective way to minimize driver distraction."

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