ClearSky Mobile Uses New Talk2Me Application

ORLANDO, Fla. - ClearSky Mobile Media, a provider of entertainment content and services for the wireless industry, selected a new product called Talk2Me. Talk2Me interprets the consumer's voice to locate content for purchase. Shoppers can listen to a preview of a ringtone or view a thumbnail of an image and then make a purchase.

Talk2Me is a downloadable BREW application that connects to ClearSky's centralized repository of downloadable ringtone and wallpaper content. Talk2Me uses a patented, speaker-independent voice search technology from partner V-ENABLE to search ClearSky's content catalogs. When a consumer speaks the name of their favorite artist or says a keyword for an image, Talk2Me lists the best matches on the phone's screen and allows the consumer to listen to a preview or view a thumbnail of their selection. Then the content is purchased and downloaded.

"Merchandising is the art of making things easy to buy and Talk2Me is all about radically improving the merchandising of mobile content," says Dean Fresonke, CEO of ClearSky Mobile Media. "Talk2Me completely changes the mobile content buying experience and opens up the world of downloadable content to a much larger audience."