Cineworld Awards Contract to Telephonetics

Telephonetics plc won a new contract with Cineworld Cinemas Ltd, a UK cinema chain, to supply automatic speech recognition (ASR) booking and information technology to all of their 78 U.K. and Irish sites. The deal is worth approximately £8.2 million over six years.

Telephonetics has worked with Cineworld since 1997, but the cinema chain's former UGC sites, which were acquired in 2004, have until now continued to use the provider BT/ Eckoh.

As part of this deal, Cineworld has also signed-up to the MovieLine® Agent Interface software, linking MovieLine's ASR booking service with the new call center operation being provided by Telephonetics.

Steve Wiener, chief executive officer Cineworld, said, "We have worked with Telephonetics for over 9 years and they have always provided us with excellent solutions and great service. Automated telephone booking is critical to our business and we are delighted that Telephonetics will now be fulfilling this vital function for the whole of our circuit."