Cantata Appoints New Vice President of Sales

NEEDHAM, Mass.—Cantata Technology, an independent provider of enabling communications technology, announced the appointment of Robert Gersten as vice president of sales for the North American and Latin American regions. With more than 25 years of technology sales experience, Gersten will lead Cantata's carrier sales in the NAR and CALA regions. Prior to joining Cantata, Gersten served as vice president of sales for Nuera Communications, a provider of wireless, VoIP and softswitch solutions.

While at Nuera, Gersten won significant deals with service providers including MCI/Verizon, Sprint, Cox Communications, Rogers Communications and Comcast. In addition, Gersten was instrumental in developing a plan to position the company to be sold, resulting in the acquisition of Nuera earlier this year by AudioCodes. Prior to Nuera, Gersten served as vice president, America Sales for 3COM/US Robotics where he was responsible for growing revenue streams in the wireline, wireless, and services business units. In addition, Gersten has held several senior sales positions at Digital Equipment Corporation

"As a technology sales veteran, Bob brings a wealth of industry knowledge, key service provider and OEM relationships, and strong entrepreneurial skills that will help Cantata strengthen and grow our position in these key regions," says Marc Zionts, CEO of Cantata Technology.