Bragi and CEVA Partner on App Store

CEVA, a licensor of wireless connectivity and smart sensing technologies, and Bragi, a German technology company, today announced a strategic collaboration to drive a new class of hearable devices where the user experience is customizable via an app store. Target devices include headsets, hearing aids, earbuds, and smart audio devices.

The partnership takes advantage of the low power, CEVA-BX DSP architecture, along with its advanced LLVM compiler and Eclipse based development tool chain, and the Bragi 4 operating system specialized for hearables. The app store will enable technology partners and experts to offer software apps and services such as voice activation, voice biometric, audio post processing, and music services. CEVA will also offer a range of its value-added software, including ClearVox for noise reduction, WhisPro for speech recognition, MotionEngine for sensor fusion, and the SenslinQ framework for contextual awareness.

"Our collaboration with Bragi brings a game-changing approach to the design of hearables and other audio devices, where the user experience can be adapted, instantaneously," said Moshe Sheier, vice president of marketing at CEVA, in a statement. "Our CEVA-BX audio DSPs, voice processing, and motion sensing software, and SenslinQ context-aware framework perfectly complement Bragi's OS and unique capabilities in providing a direct channel for OEMs and ODMs to offer a customizable user experience to consumers through enhanced software and services."