Apptera Appoints Randy Haldeman to Chief Marketing Officer

SAN BRUNO, Calif. - Apptera, a provider of technology for mobile advertising, search and commerce, promoted Randy Haldeman to chief marketing officer.  Haldeman, who has served as vice president of marketing at Apptera for the past year and a half, will continue to lead the company's marketing success.  Haldeman has more than two decades of experience in building companies in the enterprise software, Internet and media space.

As vice president of marketing for Apptera, Haldeman has been instrumental in leveraging Apptera's core technologies, such as In-Call personalization, heuristics and campaign management, into a series of new products.  These products, such as the company's MobileAd Technology solution, have led to major opportunities with carriers, enterprises and advertisers. 

Prior to joining Apptera, Haldeman served as senior vice president of marketing for the technology arm of Michael Milken's Knowledge Universe.  Prior to joining Knowledge Universe, Haldeman was the general manager and vice president of marketing at Ten-TV and a director of business development at VDOnet.  Haldeman earned his BSEE from Duke University.