Abacus Launches Facebook Messenger Chatbot Services

Facebook ad agency Abacus announced that it has launched a chatbot service for Facebook Messenger chatbots. The service will allow current and future clients to ideate, strategize, design, build, launch and test chatbots on FB Messenger.

There are over 1.3 billion consumers on Facebook Messenger and users are getting more and more comfortable using chat as a native communication platform. As a result, innovative brands are starting to understand ways that chatbots can solve problems for their customers.

Abacus believes that there are many exciting use cases for Facebook Messenger chatbots, both existing and emerging. Marketers are beginning to experiment with chatbots for customer service, content amplification, and creative marketing campaigns. In the future, chatbots will help e-commerce companies offer shopping assistance, landing page customization, and lead generation/qualification.