Marketers Can Create Personalized Voice Messages

To give marketers more sophisticated messaging tools, on-demand call management service provider Callbright last week released its upgraded Broadcast Message Manager.

The solution aims to provide broadcast marketers an efficient way to launch highly personalized and relevant campaigns when integrated with a company’s customer database. Instead of performing their own voice recording, marketers can type in a message that will automatically create a digital voice recording.

Since the initial introduction of Callbright's Broadcast Messaging capability, the company received a wealth of customer insight into how to improve the product, much of which is debuted in the current release. Specifically, Callbright has incorporated text-to-speech technology, which subsequently enables customized messages, dynamic information, and CRM integration, according to the company. In other words, the message, We’d like to thank you for visiting our store, can be personalized to say Hello John, we’d like to thank you for visiting our store.

In terms of customized messaging, Callbright has responded to customer demands by providing unique, automated messages that can be tailored, depending on the target customer. For instance, companies can designate certain accents for certain regions or provide different promotional offerings depending on the customer.

Broadcast messaging has typically been very helpful in cases where companies or public services need to convey messages to a large population simultaneously. A recent Channel Preference Survey conducted by email marketing solutions provider ExactTarget reports that, in general, people prefer phone communication (41 percent) over written communication (16 percent) when it comes to interacting with their peers. This suggests that while consumers today are heavily involved in the digital world, the phone still plays a significant role—as long as it’s highly relevant.

Moreover, when it comes to financial alerts like fraud detection, 30 percent ranked the phone as their preferred channel for receiving this information, second only to email (49 percent). The report hypothesizes that consumers will likely exhibit similar preferences for other emergency alerts. With an estimated 85 percent of the U.S. population on mobile phones, it’s not surprising that people are highly receptive to phone calls. However, abuse of this service has also resulted in legal action such as the National Do Not Call Registry.

The solution comes at no additional cost to consumers, but as a supplemental upgrade to their existing Total Call Management solution.